Privacy policy

Amber Ashton runs this website and online store, along with all associated information, content, features, tools, products, and services (referred to as the "Services"). Our store operates on the Shopify platform, allowing us to deliver secure and dependable service to our customers.

This Privacy Policy sets out how we gather, use, and share your personal information whenever you browse, use, purchase from, or otherwise engage with our Services at https://amberashton.shop.

By using our Services, you confirm that you have read and understood this Privacy Policy.

Personal Information We Collect

The term "Personal Information" describes any data that identifies you or could reasonably be connected to you. It excludes information that has been anonymised or de-identified.

The type of information we gather depends on how you interact with our website, and may include the following:

Contact Details: Your name, billing and shipping addresses, email address, and telephone number.

Payment Details: Information about your chosen payment method, billing confirmation, and transaction records. Complete payment data is handled securely by our payment processing partners.

Order Details: Products you've browsed, items placed in your cart, completed purchases, and any return requests.

Correspondence: Any messages or details you share when reaching out via email or customer support.

Device & Usage Data: Your IP address, browser type, device details, cookie data, approximate time zone, and your interactions with our site.

How We Collect Information

We gather personal information directly from you whenever you place an order, reach out to customer support, or use our website.

Information is also collected automatically via cookies and comparable technologies as you browse. Additionally, we may obtain data from service providers, including Shopify, payment processors, and delivery partners, who support the running of our store.

How We Use Your Information

We rely on your personal information to deliver and enhance our Services, which includes:

  • Fulfilling orders and handling payments
  • Organising shipping and managing returns
  • Offering customer support
  • Keeping you informed about your orders
  • Tailoring your shopping experience
  • Sharing updates, offers, or marketing messages (based on your preferences)

Personal information is further used to keep our website secure, guard against fraud, and meet our legal responsibilities.

How We Share Personal Information

Your personal information may be shared with trusted service providers who assist in running our store and delivering our services, such as:

  • Shopify, the platform behind our online store
  • Payment processors, who handle secure transaction processing
  • Shipping and logistics companies, who deliver your orders
  • IT and analytics providers, who help maintain and enhance our website

We may also release personal information where necessary to satisfy legal requirements or lawful requests from relevant authorities.

Your personal information will not be shared with third-party advertising platforms unless you have given your consent.

Shopify processes data in accordance with its own Privacy Policy, available at: https://privacy.shopify.com/en

Cookies & Tracking Technologies

Cookies and similar technologies are used to enhance site functionality, retain your preferences, examine website traffic, and improve your overall browsing experience.

These cookies fall into the following categories:

Essential Cookies: Needed for core website operations, including navigation, checkout, and cart functionality.

Performance Cookies: Allow us to see how visitors use the site so we can improve how it performs.

Marketing Cookies: Used to display advertisements relevant to your interests, subject to your consent.

Cookie preferences can be adjusted through your browser settings, though turning them off may limit certain website features.

Data Security & Retention

Industry-standard safeguards, including Secure Socket Layer (SSL) encryption, are used to help protect your personal information.

We keep personal information only for as long as needed to provide our services, meet legal obligations, settle disputes, and enforce our agreements.

Your Privacy Rights

Depending on applicable UK privacy legislation, you may hold certain rights over your personal information, such as:

  • The right to access the personal data we hold on you
  • The right to ask for corrections to inaccurate details
  • The right to request the deletion of your personal data
  • The right to limit or object to specific types of data processing
  • The right to request a copy of your information (data portability)

To make use of these rights, please get in touch using the contact details provided below.

Children's Privacy

Our Services are not designed for individuals under 16 years of age, and we do not knowingly gather personal information from children.

If you suspect that a child has shared personal information with us, please reach out, and we will take the necessary steps to have it removed.

Changes to This Policy

This Privacy Policy may be revised periodically to reflect changes in our practices or applicable legal requirements. The most current version will always be published on our website.

Contact Us

Should you have any questions regarding this Privacy Policy or wish to exercise your data rights, please get in touch with us:


Store Name: Amber Ashton
Website: amberashton.shop
Address: 17 William St, Northampton, NN1 3EW, United Kingdom
Email: support@amberashton.shop
Customer Service Hours: Monday to Friday: 9:00 AM – 5:00 PM (GMT)

We aim to respond to all emails within one business day.